Let’s Chat Social Media: 3 Instagram Tips

Instagram is my favorite social media platform and has been an extremely lucrative tool business-wise and creatively as I have grown REVUE.

I used to be slightly against the grain: Instagram is unhealthy, it’s not real life, it wastes your time, it breeds insecurities, it’s addictive. You have probably heard any one of those things being said. Important to note they are probably being said by an Instagram user.

I decided to shed my negative connotations I had about Instagram because, after all, I was using it and I liked being on it. I now embrace Instagram and social media fully. It is where the times are going and I would rather be on top of the relevant instead of left behind. I also just got tired of complaining about something I enjoyed doing and had integrated into my daily life.

If used right, Instagram can be an empowering tool that allows you to bank on your vision. When starting REVUE, I saw Instagram as a major component of the brand, perhaps even one of the most important aspects of growing my business. I made a conscious effort to place most of my social media eggs in Instagram before running off and diversifying (diversifying is very important though, a step I will branch out to eventually). I wanted to be rock solid in one area instead of all over the place on multiple platforms.

After a lot of trial and error and growing my following to 15.5k  in just a few short months, here are my top three pieces of advice if you are looking to maximize your following, engagement, and business online.

1. Consistency

 

Denim Top, Jean Skirt, and Backpack from Pink Lagoon.

Yes, you have heard it before but it is the most important thing. Consistency doesn’t just mean the amount of times you post (I post once a day). It also includes the amount of time you are engaging in the app each day. If you put in two hours each day, dropping the ball one week and only putting in 15 minutes each day can effect your growth for that week significantly. Commit to spending a certain amount of time on the app (commenting, liking, etc) everyday and develop a consistent posting schedule. Over help, this will help significantly and not just with the Instagram algorithm. Your followers will appreciate your consistency and will begin to know exactly what they can expect from you – and that you deliver.

 

2. Use Outside Apps

 

Denim Top, Jean Skirt, and Backpack from Pink Lagoon.

I use two outside apps before I post my photos. I edit in VSCO and then I play around with my grid layout in Snug. Snug allows you to “upload” your latest photo into their app to see how that photo would cohesively look in your grid. This allows you to play around with which photo you want to post first. While some bloggers claim that the grid matters less, I believe that when you are just starting out you have one opportunity to make a good impression. I definitely take my grid seriously especially when I am trying to garner new followers!

3. Variety

 

Denim Top, Jean Skirt, and Backpack from Pink Lagoon.

I always try to switch it up! If I have too many photos of myself in a row, I’ll post my favorite artist or my new home decor developments or even cute photos of my puppy Lola. These photos are key to show my followers my outside style aesthetics  – not just what I am wearing or looking like. For example, if you checked out my feed you would know that I love Picasso, Mid Century Modern furniture, and indoor plants/cacti. Paint the 360 degree picture. It is more inviting, enticing, and relatable.

 

Social media is such a whirlwind; and we are at the peak of its reign – although I have a feeling social media will be ingrained in the way we do things for a long time. The best thing to do is embrace it if you think it can help your brand or business (which, let’s be honest, it probably can).

In Sophia Amoruso’s book Girlboss, she teaches a similar sentiment that has stayed with me:

NEVER UNDERESTIMATE THE POWER OF FREE ADVERTISING THAT SOCIAL MEDIA GIVES YOU.

So, for the branding babes, content creators, energizing entrepreneurs, and dreaming dames – don’t forget that Instagram can be strategic, whimsical, creative, and powerful all at the same time.

Finally, a social media handle that mixes business and pleasure.

by scout

Need more social media help? Email hello@revuebyscout.com for a social media consultation.

Outfit from Pink Lagoon which you can visit here.

Scout

Scout is the curator and Editor-in-Chief of REVUE by scout. When not fostering REVUE, you can catch Scout reading, writing, out for lunch with friends, or cuddling on the couch with her fiancé and puppy Lola. Scout comes from both the digital and print publishing worlds with experience that ranges from operational to creative. Experience her aesthetic world with REVUE.

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