Podcast Episode #5: The Ladies of ‘Elwynn & Cass’ Chat Family Entrepreneurship

Episode #5 is unique in one specific way: guests Dona McCullough & Katelyn McCullough are a mother-daughter duo that started a business together. Their company ‘Elwynn & Cass’ is a beauty concierge service that caters to the Southern California region.

Female entrepreneurship is bad-ass on its own. Throw a mother (Dona) and daughter (Katelyn) relationship into the mix and now the hustle gets interesting.

Both Dona and Katelyn are so eloquently in sync. They understand each other’s strengths and play to each quite strategically. They understand the real hustle of a start-up and the importance of communication, the perspective of your consumer, and when to turn business off.

There are some real gems in this episode that relate to start-ups, marketing, family businesses, strategy, and the importance of reaching out.

I hope you enjoy the episode! You can subscribe to ‘PODCAST by scout’ on iTunes right here.


If you thoroughly enjoy your audio experience, please feel free to rate and review the podcast 🙂 It is very much appreciated.

With that, happy listening!

by scout


Scout is the curator and Editor-in-Chief of REVUE by scout. When not fostering REVUE, you can catch Scout reading, writing, out for lunch with friends, or cuddling on the couch with her fiancé and puppy Lola. Scout comes from both the digital and print publishing worlds with experience that ranges from operational to creative. Experience her aesthetic world with REVUE.

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